Digital Media Coordinator

The Team:

The Communications department is responsible for strategic deployment of Press & Influencer Relations, Special Events and Advertising, engaging all media channels to support the growth of awareness for Hermès in the US.

Our mission is to amplify institutional Hermès values, highlighting the creativity and commitment to quality and craftmanship.

Our strategy is based on the activation of 360 media campaigns employing Earned, Owned and Paid media.

The Opportunity:

As the Digital Media Coordinator, you will contribute to the overall department strategy through your support of Hermès cross-channel paid media campaigns, with a distinct focus on paid digital and social.

In this role, you will assist the Media department with the placement, execution, trafficking, and analysis of all paid media campaigns.

The position will report into the Associate Manager, Digital Media.

About the Role:


* Support the Media & Advertising team across all Hermès brand paid media investments, with a strong focus on digital and social channels.


* Briefing of media agency to plan digital advertising campaigns, defining expectations and results KPIs.


* Liaise with Paris based advertising teams to coordinate creative delivery and alignment with institutional brand advertising guidelines.


* Coordinate the logistics and production of digital advertising, including managing: asset production and delivery, quality assurance of assets from Paris, agency, and partners, and ensuring the brand is following creative best practices.


* Stay knowledgeable and up to date on industry trends, the latest digital media platforms, and new technological developments to ensure Hermès remains at the forefront of innovation.


* Monitor campaign reporting to ensure campaigns are meeting KPIs, including daily trafficking reports, social moderation, and proof of performance decks.


* Support the team in creating and updating internal documents, including but not limited to cross-channel campaign calendars, reporting documents and 360-degree communications plans across paid, earned, and owned media.


* Assist with administrative tasks including but not limited to calendar management, managing saved files in the shared drive, maintaining and updating contact lists, and coordinating signatures for financial and legal documents.


* Assist with financial tasks including but not limited to purchase order submission and approvals, invoice management and tracking, as well as maintaining and updating cross-channel budget documents.


* Manage interns in partnership with Media Specialist.


* All other duties assigned by supervisor.

Supervisory Responsibility:


* NO

Budget Responsibility:


* NO

About You:


* Minimum of 1-2 years of experience, in similar role and/or department, including relevant internships in digital or paid media.

Media agency experience preferred.


* Highly organized, with keen attention to detail and ab...