Brand Manager

Description

Cultivate empathy & Formulate strategy
 Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the market
 Build best consumer experience across different shopper touchpoints including online and offline
Business & Financial Acumen
 Identify key investment priority and drive E2E P&L result
 Manage BME with expertise in budgeting
 Drive brand contribution improvement with better mix and planning
Ignite experience & Reimagine performance
 Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyalty
 Manage marketing operation discipline from planning to execution and co-working with cross-functional team
 Campaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.
 Evaluate result for campaigns and ability to come out improvement plans
 Shape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in the stores
 Collaborate with 3rd party partners and manage relationships.
Compliance Process Management on regulatory, legal, quality & control and financial to align with Kenvue Way
Key Deliverables:
Sales, Offtake, Category Growth, Market Share, Brand Contribution, investment Effectiveness and Efficiency (Brand TIE, ROI, ROAS, etc), Operation discipline of teammates
Key stakeholders are regional segment team- RDL.

MA brand team, local cross functional team, TWHK retailer marketing team and strategic partner (from agency)

 University educated in business or related disciplines
 At least 5 years of brand and product management experience with proven track record.

Prior experience in FMCG industry is a bonus.
 Innovative and results oriented
 Good discipline and attention to details
 Strong communication and interpersonal skills
 Strong leadership and business acumen
 Good English proficiency in written and oral
 Resilience, agile mindset to cope with ambiguity & pressure
 Team leader experience is a bonus