Public Relations Specialist

Job Code: 99330 Salary Grade: 17 FLSA: Exempt

Salary Range: ($52,266 - $68,207 - $84,148)

Essential Functions:

The following duties are normal for this position.

The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.

Other duties may be required and assigned.

Creates print and online content to publicize and promote department programs, facilities, events, or objectives; researches and verifies information; produces and publishes newsletters, calendars, brochures, and flyers; monitors and creates content for social media and department website; takes photographs for use in content; and writes or edits official department announcements, emails blasts, press releases, letters, or posts.

Plans, organizes, and staffs community outreach programs and events; arranges and conducts special events, contests, ribbon cuttings, facility tours, educational programs, and activities specific to assigned department; secures locations, dates, and sponsorship needed; prepares activities and materials; recruits and supervises event volunteers; and coordinates set-up, staffing, and implementation of program/event plans.

Represents department as a spokesperson; maintains relationships with community partners; attends community events, expos, or meetings on behalf of the department; responds to inquiries from the media or the public; and serves on committees to facilitate community outreach.

Provides data reporting related to department programs and activities; compiles data related to program participation, costs, and community feedback; conducts surveys to collect community input; tracks inquiries; and prepares reports.

Processes a variety of documentation associated with department/division operations, within designated timeframes and per established procedures; receives and reviews various documentation, reports, meeting minutes, and rough drafts of media content; reviews, completes, processes, forwards or retains as appropriate; prepares or completes various forms, reports, correspondence, and other documentation, including written and visual content, press releases, brochures, posters, flyers, newsletters, and calendars; compiles data for further processing or for use in preparation of department reports; and maintains computerized and/or hardcopy records.

Communicates with department staff, city officials, supervisor, other employees, schools, community groups, news media, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.

Minimum Qualifications:
Bachelor’s Degree in Journalism, Liberal Arts, Public Relations, Communications, or related field required; two years of experience in public relations, communications, events management, or a related field; or any equivalent combination of education, training, and experience which provides the ...