Marketing Analytics Advisor, Individual & Family Plans (CT/NY/PA/STL) - Hybrid

Summary

This role will be responsible for leading marketing analytics and reporting within Cigna Healthcare's Individual and Family Plan business segment.

The ideal candidate will partner closely with the marketing team, agency partners and other key stakeholders to develop a measurement framework for assessing the impact of marketing efforts as well as delivering actionable insights to prove/disprove hypotheses and optimize marketing performance.

They will deliver insightful data visualizations and employ advanced analytics techniques to drive meaningful impact for the business and across the enterprise.

Primary Responsibilities:


* Collaborate with marketing leaders to identify analytics challenges and develop solutions.


* Partner with internal clients to leverage predictive analytics, reporting and advanced statistical techniques to drive strategic thinking and effective decision making.


* Develop and manage reporting and data visualizations/dashboards across all marketing and distribution channels including call center, online and broker.


* Lead the development of predictive models, segmentation, audience selection, experimentation and statistical analysis to improve the performance of marketing efforts.


* Lead learning agenda development, hypothesis formulation, test design (including A/B and/or multivariate), measurement and optimization of all marketing communications across acquisition, engagement, retention and broker communications.


* Develop overall marketing attribution models for measuring marketing's impact on business growth and sales funnel development.


* Ensure timely delivery of reporting and improve the communication of marketing performance across the enterprise.


* Ensure accuracy and consistency in data, marketing campaign tracking, and reporting.


* Identify gaps in data/processes, perform root cause analysis where needed and partner with key stakeholders on issue resolution.


* Develop and maintain sales and other forecasts as needed.


* Lead effort to automate reporting and analytics workflows and develop best practices.


* Assist Marketing and the IFP business with ad hoc analytics support as needed.

Ideal candidates will offer:


* 5+ years of relevant experience in marketing analytics, business analytics, data analytics and/or digital analytics; preferably focused on health insurance and/or healthcare analytics.


* MBA or Master's degree in Data Analytics, Statistics, Applied Mathematics, Business/Marketing Analytics or closely related field is highly desirable.


* Professional hands-on experience in designing and evaluating marketing campaigns and translating campaign outcomes into actionable insights and business value is a plus.


* Strong understanding of experimental approaches in marketing strategies and A/B and/or multivariate testing.


* A high level of skill with data modelling, data extraction, manipulation, and warehousing tools (S...