Brand & Customer Marketing Manager Daou - China

About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people.

Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company. 

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you


* Attractive remuneration and healthcare benefits 


* 20 days of paid annual leave per year


* Flexible work arrangement to support your wellbeing 


* Outstanding career development opportunities to realise your full potential 


* Collaborative and inclusive culture where people and performance thrive 

About the role

This role is responsible for the regional & local market brand development of Daou International across China. 
Aim to drive overall brand growth through consumer recruitment & engagements and increase demand at the distributors & trade customers' level.

Strengthen Daou International ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective brand and trade marketing activities.

Brand Marketing 


* Develop and execute paid media, PR & influencer marketing plans to increase brand awareness & positive brand reputation and drive recruitment & consumer engagements with the brand.


* Plan and execute flawless brand events across relevant projects or campaigns.

This includes media, consumers and trade events.


* Adapt global marketing toolkits, brand content and assets to build relevant programs for the region and local markets.

Trade Marketing 


* Build On Premise, Off Premise and E-Commerce (if any) programs into a comprehensive, integrated marketing plan.


* Utilize insights to develop initiatives to address the fundamental needs of the market.


* Customize programs that provide a source of differentiation and appeals to the distributors and trade partners.


* Align customer marketing initiatives with key commercial stakeholders and external partners (distributors & trade customers) through annual joint business planning process.


* Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs.

Specific tasks


* Manage market level P&L, with relevant Commercial stakeholders (Director Global Luxury Sales, Daou and Luxury Sales ...