Strategic Marketing Manager- Technical Marketing

Your Job

Tired of staring at CAD drawings all day and ready to unleash your creative side? Are you a former design engineer who has already ventured into the marketing world but is searching for a role that truly values your technical background? We're looking for a talented design engineer who is looking to, or has already made the pivot into the dynamic world of marketing, to join our team.

If you're passionate about understanding what makes your fellow engineers tick and eager to translate that insight into compelling content, this role is for you.

As the voice of the design engineer, you'll collaborate with various product and marketing teams to develop innovative technical content that drives engagement and revenue.

Step out of the monotony and into a role where both your creativity and technical expertise can truly shine.

What You Will Do



* Customer Obsessed-be the expert on the design engineer persona, the nuances for design engineers in different industries and what type of content they find most engaging to help drive clicks, time on page and ultimately revenue.

Be the voice of the design engineer for the marketing team.


* Work with product management and marketing teams to understand the competitive landscape and how that affects the type of technical content we produce.


* Lead an agile team dedicated to developing content for the design engineer.

Manage and execute a comprehensive technical content strategy that supports the design engineer audience across industries, including collaborating with marketing, product and engineering teams to develop and execute technical content programs that deliver a tangible return on investment.


* Deeply understand design engineers and collaborate with internal SMEs to distill complex technical information to craft clear, concise and engaging application messaging and positioning that sets the tone for high quality content development.


* Manage the creation of, as well as edit, review and approve technical content, including technical papers, blog posts, and web pages, to effectively communicate the features, advantages and benefits of our products.


* Develop and implement comprehensive technical application tear-down content for promotion through various channels.


* Create and manage a technical content strategy and calendar that supports the design engineer education and buying journey through industry marketing and product marketing plans.


* Develop creative briefs and document requirements to help project team members understand the goals and success parameters for key deliverables.


* Collaborate with creative services, writers, designers, and technical team members to deliver content and other strategic deliverables.


* Monitor the progress of technical marketing programs to ensure that key milestones are reached according to the project timeline.


* Measure and report the success of tactics and campaign KPIs along with their longer-ter...