Design Manager – Consumer Products

Your Job

The role of Design Manager is positioned within Georgia-Pacific's Brand Strategy & Content division, an integral part of the larger Consumer Experience capability.

This position will report into the head of the Design Leadership team.

This team is dedicated to fostering deeper, more enduring connections with consumers through strategic design thinking, packaging design development and influencing overall brand content creation.

The Design Manager will help lead design for GP's primary consumer brands, such as Dixie.

This role will require the ability to balance essential project management tasks while also contributing to other strategic brand initiatives.

As a key member of the Design Leadership team, the Design Manager will play a crucial role in Visual Identity System codification by identifying, developing and implementing iconic brand assets across packaging and other relevant communication channels.

Acting as a design steward, this role will involve challenging our brand teams, categories and creative partners to develop strategic, cutting-edge visual design solutions that drive brand growth and authentically enhance consumer relationships.

What You Will Do


* Manage creative and design project workflows efficiently within internal departments and coordinate seamlessly with external agency partners.


* Support brand and category teams by developing a thorough understanding of our business and uncovering ways to drive efficiency and increased value within the design process.


* Apply strategic design thinking and help develop best-in-class solutions for all creative brand activations, with a particular focus on Consumer Packaged Goods.


* Ensure cohesion across all Georgia-Pacific consumer brands by consistently applying brand foundation tools to all creative channels.


* Codify and creatively implement core Visual Identity System assets and master brand equities into all consumer touchpoints.


* Foster collaboration and integrated teamwork, leveraging cross-category insights to promote creative excellence across all brands.


* Collaborate with other members of the Design Leadership team to evaluate and streamline creative project workflows and timelines, enhancing focus on strategic initiatives.


* Identify and integrate new and emerging design trends & technologies that can influence the visual equities and storytelling of our brand portfolio.


* Help support the overall Design Leadership team, maintaining flexibility to pivot quickly and address urgent tasks and deliverables as needed.


* Identify and recommend award-winning external agency partners to support our brands and help develop strategic design solutions that create long-term value for our brands

Who You Are (Basic Qualifications)



* Bachelor's degree in Design or a related field (or 4 years of design experience)


* 5 years of experience in design, both in agency and in-house settings


* Design experience within...