Marketing Coordinator (Onsite-Des Peres, MO)

The Marketing Coordinator is responsible for the development and implementation of marketing and advertising campaigns, tracking sales data, maintaining marketing content and materials inventory, and planning meetings and trade shows.

In addition, this individual will work closely with division managers to achieve sales and profit goals through the coordination of targeted email campaigns, creating and posting content on social media and the company website, and other client outbound marketing efforts.

PRINCIPAL RESPONBILITIES AND DUTIES:


* Develops and implements sales and marketing strategies with management that will achieve division sales and profit goals.


* Manages aspects of key sales support systems including outbound campaign software and customer relationship management (CRM) software used to generate, distribute, and report on leads and lead follow-up.


* Coordinates the production of a wide range of marketing materials, content, and literature (Ex: case studies, e-books, testimonials, data sheets) for multi-faceted outbound marketing campaigns.


* Creates content to be posted on social media sites (LinkedIn, etc.) and on the company website; ensures content is up to date and implements effective search engine optimization (SEO) strategies to improve company visibility.


* Analyzes new prospects based on Key Performance Indicators (KPI) maintained in CRM system.


* Works with the sales team to assist in the maintenance of the CRM database, updating activities, company information, contacts, phone numbers and e-mail addresses.


* Conducts market research and analyzes client and market reports.


* Other duties and projects as needed or assigned.

 SKILLS AND ABILITIES REQUIRED: 


* Highly effective ability to communicate at all levels throughout large organizations, both in writing and verbally.


* Good working knowledge of market research techniques and databases.


* Good working knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and other advertising avenues.


* Proactive and self-motivated, exhibiting a high level of follow through, persistence and the ability to overcome obstacles.


* Strong planning and organizing skills, with the ability to balance multiple tasks and changing priorities while adhering to deadlines.


* Ability to work independently with little oversight.


* Ability to travel as needed.


* Previous trade show and event experience a plus.


* Experience working with CRM software (preferably SalesForce), WordPress, MS Office Suite, and SEO tools.

MINIMUM LEVEL OF PREPARATION AND TRAINING REQUIRED BY THE JOB: 


* Bachelor’s degree in business, marketing, advertising, or communications preferred, or equivalent experience.


* 2-4 years of experience in brand marketing, preferably with B2B marketing experience.

APPLICATION PROCESS:

You can directly apply through Cass's website at https://www.cassinfo.com/care...