Sr. Assistant Brand Manager

Description

Kenvue is currently recruiting for:

Sr.

Assistant Brand Manager - Baby Care LATAM

This position reports to Sr.

Marketing Manager and it is a hybrid position based at São Paulo/SP - Brazil.

Who We Are

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What You Will Do

The Senior Assistant Brand Manager will assist the Grouper in driving business growth for the Baby business in the Latin American market.

This role presents a significant opportunity for professional development, allowing the individual to co-lead one of the region's key growth brands, JOHNSON'S ®.

The primary responsibilities include collaborating with market teams to comprehend and advocate for their requirements within the Regional & Global Marketing Teams and cross-functional teams.

The main objective is to drive growth by spearheading the development and execution of strategies, innovation pipelines, and highly effective communication guidelines.

The Sr.

Assistant Brand Manager is expected to demonstrate an unwavering external focus in their execution, wholeheartedly adopt an ownership mindset, and fearlessly exhibit a daring spirit.

Key Responsibilities

• Support the development of a robust pipeline for JOHNSON'S®, HIPOGLÓS®, DESITIN® and COTONETES®, ensuring pipeline balance between new product developments, commercial innovations, and cost innovation ideas.

• Collaborate with Local & Global Marketings and the cross-functional teams to drive excellence in all aspects of product development, including concept research, product design, packaging development, and commercialization.

• Monitor market dynamics and business KPIs to support the innovation and claims strategic approach.

Conduct market research and analysis to identify consumer insights and trends to inform brand strategy and messaging.

• Monitor product post-launch, track key metrics, communicate results and identify improvement opportunities.

• Ensure the implementation of equity guidelines for JOHNSON'S® in LATAM.

Manage and oversee the creative development process for all brand assets, including advertising and packaging materials.

• Develop a comprehensive understanding of key markets.

Utilize research tools and resources to design the most appropriate resea...