Brand Activation Executive

Description

Kenvue is currently recruiting for:

Brand Activation Executive

This position reports to the Brand Manager and is based at Athens, Greece (Epidavrou 4, Marousi, 15124)

Who We Are

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What You Will Do

The Brand Activation Executive will manage and lead projects to drive Brand amplification in the Southeast Europe Sub-Cluster countries, while ensuring market-leading excellence in execution towards consumer, shopper and customer on a given portfolio of skin health and/or self-care brands.

Key Responsibilities

• Be the driver behind your brands' performance in Southeastern Europe.

Shape the portfolio strategy and manage the variety of geographies in a way that the company will achieve the best results.

• Develop and implement Brand Activation Plans for all brands under their responsibility, ensuring full alignment with regional and cluster brand strategy, but also making necessary adaptations to excel in local context and competition map.

• Develop and deploy annual strategy activation plans including Channel Strategy, Pricing, NPIs, Distribution Targets, Activation Plans, budget allocation per country, NTS target, market trends, sell out and market share estimation.

• Advise on Perfect in store activation (national & tailor-made) per Category / Brand.

• Shape & deliver presentations and plans to Sales teams, Customers / Distributors, Business Development Managers.

• Build and harness the power of a cross functional team to align behind objectives and w ork closely with all departments to perfectly execute a strong professional plan and deliver sales, share and profit targets.

• Monitor the market trends, shares of brands and competition setting by delivering compelling insights and translating them in winning activation plans.

• Adapt or create professional marketing materials for local brands.

• Provide feedback and share local requirements to Transcreation/Adaptation brief for all assets, digital assets and product artworks (Master text and the Final Artwork validation,) while proceed with changes or adjustments to meet local needs.

• Actively join and present local point of view and best practices in South Europe Cluster cross functional te...