International Marketing Leader, Washroom

International Marketing Leader, Washroom

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

International Marketing Leader Washroom is responsible for creating a mid-long term strategic vision and commercialization strategy for the International ABUs to mobilize round to drive sustained and profitable P&L growth of our B2B HHT categories.

This role will set the standards for key strategic growth pillars such as brand positioning, innovation, portfolio/price strategy and value proposition, drawing synergies and standardization between the markets where possible.

Key Responsibilities include: ​


* Support International B2B Marketing Director in the development & implementation of the International KCP category vision & growth strategy/plan.

Working in collaboration with the International Marketing Leader, Wipers.


* Create a Mid/long term Washroom category vision & profitable growth strategy, which inspires the international organization and is actionable.


* Lead direct reports & manage performance to deliver overall business objectives.

Building a high performance marketing team who are motivated to exceed targets while developing team capabilities & driving personal development/career progression


* Responsible for International category P&L performance- work with ABUs, utilizing analytics and VoC to look for opportunities and risks.


* Define & deliver synergies & efficiencies across our portfolios/ brand architecture within the IFP category – across ABUs inc.

facilitation of best practice sharing & building/maintaining regular connectivity across ABU teams.


* Creation of compelling channel, customer (chooser) and end user (consumer) value propositions (products, product bundles, solutions) and supporting claim development


* Create a 1-5 year Innovation roadmap and investment plan


* Accountable for cross-functional project leadership of innovation development to meet requirements for each IMF gate, and deliver innovation targets through speed to market and scale.


* Accountable for IMF Gate compliance for core innovations and adhering to Innovation guardrails put in place.


* Own delivery of category sustainability and social impact goals via product design, innovation and programmes.


* Overall responsibility of teams A&P spend inc.

phasing


* Drive learning plan in line with strategy and work with market research, intelligence and analytics to derive actionable consumer, customer and market insight and be the voice of the customer internally.
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