Brand & Content Strategy Associate – Georgia Pacific CPG

Your Job

The Brand & Content Strategy Capability Team is seeking a dynamic & initiative-taking Content Associate to join our team.

The Content Associate will play a key role in supporting our Brand & Content Strategy capability by assisting with the development of content best practices, case studies, training materials, benchmarks, and brand strategy/content workshops.

The ideal candidate possesses strong critical thinking skills, is an excellent communicator with a keen eye for detail and is passionate about consumer-centric brands and best in class campaign/content development.

The abilities to manage multiple projects simultaneously and stay current with industry content trends is crucial for success in this role.

This role will support GP's retail & professional brand portfolios.

Georgia-Pacific is home to many iconic brands including: Dixie (www.dixie.com), Quilted Northern (www.quiltednorthern.com), Brawny (www.brawny.com) Sparkle (www.sparkletowels.com)and AngelSoft (www.angelsofte.com).

What You Will Do


* Developing content best practices across channels/platforms (such as online video, display, Meta, TikTok, streaming audio, eCommerce, LinkedIn, etc) for retail + pro brands


* Developing materials & case studies for content inspiration & training sessions for retail + pro brands (Topics may include: Generative AI Tools, Developing Best-in-Class Social Content, Superbowl Ads Assessment, Inclusivity & Portrayals of Women & Cultures in Advertising)


* Partnering with Consumer Knowledge & CX Transformation teams to identify and recommend KPI's for assessing and benchmarking digital & social content effectiveness, including leveraging AI tools


* Assisting development & facilitation of brand strategy workshops (topics may include integrated brand planning, brand architecture & positioning, brand mascot guidelines) for retail & pro brands


* Creating & maintaining a database of non-working investments across agencies and brands to provide insights & support to brand teams for SOW and Production Fee negotiations

Who You Are (Basic Qualifications)


* Bachelor's degree (or 4 years of experience in Marketing)


* At least 1 year of experience in marketing, advertising, or a related field


* Experience in project management


* Experience with MS Office (Word, Excel, PowerPoint)

What Will Put You Ahead


* Knowledge of various types of brand content across video, audio, display, social and/or ecommerce channels


* Familiarity with brand management or marketing

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available market data.

The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please s...