Pro Retailer Channel Program Manager

Mission:

The mission of this role is to develop, implement and drive the channel marketing strategy for the Pro Retailer customer base for Home & Distribution in Francophone Africa & Islands cluster, with a first focus on Moroccan & Algerian markets.

The job holder will work closely with Offer Marketing, Demand Generation and Sales Teams.

Key responsibilities include the strong management and execution of the Pro Retailer Program, ensuring close alignment with the distribution go to market strategies.

The role requires collaborative working across the Schneider Electric business, with the Product and Sales Teams to ensure the electrician channel and its supporting distribution partner network meet their commercial objectives in terms of growth, price positioning, profitability, and other defined objectives for the electrician channel.

The job requires a strong & permanent presence in the field to ensure regular interactions with stakeholders.

Key Responsibilities:

• Develop and lead the channel marketing plan for Pro Retailers to drive partner engagement and brand loyalty to increase width of offer and market share.

• Establish and oversee marketing plans, budgets and programs that will effectively implement the business strategies and objectives set by the corporate.

• Conduct regular sates meeting, discuss and review implementation of strategies and provide marketing guidance to salespeople towards goal achievement.

• Evaluate customer research, market conditions, competitors' data and implements marketing plan changes as needed.

• Contribute to the strategic planning and decision-making at management team level to develop and implement a business strategy that aligns with the organizations overall vision.

• Conduct regular channel visit to understand customers' needs and provide appropriate support to eliminate roadblocks.

• Collaborate with other group i.e.

offer marketing, sales, finance, marcom, to ensure a holistic delivery of product and services to customers.

• Preside in the monthly offer review and ensure a consistent and effective management of the channel and offer.

• Lead and direct the sales team to ensure that the strategy is implemented effectively, consistently and in accordance to established guidelines.

Build and operate the Pro Retailer Channel Program and monitor its performance:

• Define the differentiated Country Pro Retailer Channel Program

• Create compelling integrated programs that include demand generation, digital tools either for conquest or retention

• Specify and recommend the mix of the resource allocation to animate the channel (Sales Force, Digital tools including PRM, Communication, ...)

• Build and execute the annual Pro Retailer Channel marketing plan in line with the Division Playbook

Key Stakeholders:

• Work in close coordination with:

o Sales Teams (KAM, Field & Inside Sales)

o Distribution & Electrician Channel

o Marcom, SMA & Digital Customer Experie...