Associate Manager / Manager - Demand Generation

Your Job

Georgia-Pacific Building Products is currently seeking candidates for the Associate Manager / Manager - Demand Generation position to support a growing Marketing (Center of Excellence) organization and will be positioned in Atlanta, GA .

The Associate Manager / Manager - Demand Generation will play a pivotal role in developing and executing marketing automation strategies across multiple brands, contributing to the success of our campaigns, and providing valuable insights through analytics.

If you are passionate about demand generation, marketing automation, and driving measurable results, we want to hear from you!

What You Will Do


* Develop and implement comprehensive marketing automation strategies across all brands to nurture leads, drive engagement, and optimize the customer journey


* Develop and execute system configurations for our marketing automation platform (Pardot) and account-based marketing platform- including scoring/grading models, multi-touch attribution models, drip emails, list segmentation, workflows, and ROI reporting


* Assist in the planning, implementation, and execution of multi-channel marketing campaigns, ensuring alignment with brand objectives and target audience


* Create and maintain campaign structure in Pardot and Salesforce; including but not limited to campaign statuses, task assignments, campaign hierarchy, etc.


* Access, analyze, and report on campaign performance metrics, providing actionable insights to optimize future campaigns.

Develop and maintain regular reporting mechanisms to track key performance indicators (KPIs)


* Collaborate closely with cross-functional teams, including sales, content, , to align demand generation efforts with overall business goals.

Communicate effectively to ensure a unified and integrated marketing approach


* Manage customer data collection within GP systems, 3rd-party databases and all other ''off-line" sources (e.g.

Trade Shows)


* Optimize our 1st-party database using profiling/segmentation for greater campaign efficiency and effectiveness


* Stay current with industry trends, new tools, and industry best practices to optimize our tech stack


* Be an agent of change to drive continuous transformation within the organization


* Advance the Principled Based Management® (PBM®) culture by applying and reinforcing the company's Guiding Principles

Who You Are (Basic Qualifications)


* Bachelor''s degree OR proven experience building workflow/logic rules within digital campaigns using CRMs and/or Marketing Automation systems


* Experience supporting multiple simultaneous campaigns, including, but not limited to: building, executing, maintaining - architecting the programs


* Industry experience extracting marketing data, analyzing, and interpreting the performance of the campaigns to improve program effectiveness


* Basic knowledge of HTML and CSS


* Proficient in Microsoft Office Suite

What Will...