Segment Marketing Manager

Your Job

The Koch Engineered Solutions (KES) Marketing and Communications team is on the lookout for a Segment Marketing Manager for our mass transfer businesses.

This role is essential for creating and implementing targeted marketing strategies that effectively reach and resonate with our diverse customer base within the industrial, refining, mass transfer, and petrochemical sectors.

As an integral part of the marketing and communications team at Koch Engineered Solutions, you will act as a strategic advisor, understanding the unique challenges and opportunities within the business.

Collaborating closely with internal stakeholders and external partners, you will spearhead the development of impactful marketing and communications solutions; challenge conventional approaches; and drive forward-thinking strategies to achieve profitable outcomes.

Our Team

The KES Marketing and Communications team partners directly with business units and capability leaders, seeking to understand their goals and deliver strategic solutions.

As thought leaders, we constantly seek innovative ways to drive meaningful outcomes.

What You Will Do


* Develop and execute comprehensive marketing strategies tailored to the Americas region, aligning with KES's business goals and market needs.


* Analyze market trends, customer insights, and competitive landscapes to inform strategic direction and identify growth opportunities.


* Craft and manage marketing campaigns across various channels, ensuring they meet the needs of target segments.


* Work closely with the product, technology, and commercial teams to support product and sales enablement.


* Build and maintain relationships with key business and industry stakeholders, enhancing KES's brand presence and influence within the Americas.


* Utilize insights from data and analytics to assess campaign performance and make data-driven decisions to optimize future marketing efforts.


* Maintain brand integrity across all marketing initiatives, adapting global strategies to meet regional needs while ensuring consistency with the Koch-Glitsch and KES brands.


* Partner with cross-functional internal capabilities and external third parties to deliver seamless and integrated marketing campaigns, fostering collaboration and unity across the organization.

Who You Are (Basic Qualifications)


* Experience in strategic marketing with a focus on segment or product marketing.


* Experience using analytical and strategic thinking skills to analyze data and trends to turn business objectives and insights into actionable marketing strategies


* Experience communicating and collaborating effectively with cross functional teams (i.e.

product, sales, technology, etc.).


* Comfortable challenging and working collaboratively with leaders across the business to drive transformation and strategic change.


* Experience creating creative and innovative approaches to marketing for digital and t...