Senior Communications Excellence Leader - Adult Care

Senior Communications Excellence Leader - Adult Care

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

100 million people in the US have some bladder leakage and most of them ignore the issue: we have a fantastic opportunity to remove the shame from the Adult Care category and improve the quality of lives for our consumers.

The Senior Communications Excellence Leader is part of a high performing and strategically focused Adult Care leadership team that is responsible for the fast-growing Poise® and Depend® brands.

This role’s core responsibility is to help create impactful and meaningful content and experiences across our brands to connect and engage with consumer.

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This role is directly responsible for:


* Developing the strategy to elevate the role of the Poise® and Depend® brands in culture to overcome the stigma associated with bladder leakage.


* Creative excellence across all touchpoints and channels, with strong orientation towards earned engagement.


* Inspiring agency talent and driving internal partnerships to deliver the annual brand plan and business results, in partnership with Adult Care Marketing Operations.


* Building capability in brand communications excellence across the Adult Care team.


* Delivering improvements in critical brand equity measures as set out in the annual brand plan.

The individual suited for this role will be digitally-savvy with a strong background in brand, creative, traditional, and digital marketing across the full communications ecosystem.  In this role you will:



* Provide communications best practices to ensure creative content is designed for consumers at each stage in the customer journey in partnership with the brand Senior Brand Managers (SBMs)


* Build and execute a plan to change the way consumers perceive the Adult Care category by creating a high-impact brand in culture plan for Poise® and Depend®.


* Support the brand SBMs on their annual plan deliverables to build a plan that unlocks total business performance and financial goals.


* Evaluate and endorse communication strategies, briefs and campaigns in service of the Brand Plan and optimized for the Content & Connections Plan in partnership with Brand, Legal and our agencies.


* Deliver creative content and assets that reflects a deep understanding of our consumer’s needs and brand positioning.


* Bring data-led, consumer consumption-based insights to creative strategy and asset development, and measure the quality and effectiveness of cont...