Digital Marketing Specialist - Paid Media

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Role summary

The Digital Marketing Specialist, Paid Media helps turn the division's global marketing priorities into effective paid-media campaigns.

Working closely with the Marketing team, this role contributes to media planning and coordinates execution with agencies across paid search, paid social, and other relevant channels.

The specialist connects global priorities with regional needs and ensures campaigns work as part of a broader customer journey, rather than as stand-alone media activities.

This role combines hands-on paid-media knowledge with the ability to brief agencies, assess plans, interpret results, and recommend clear next steps.

Key responsibilities


* Support paid-media planning: Translate business objectives into campaign briefs, audience recommendations, channel plans, and measurement approaches.


* Manage agency delivery: Brief agency partners, review media plans and campaign setups, manage timelines, and follow through on optimizations to keep execution aligned with business goals.


* Connect media and MarTech: Partner with marketing-operations and analytics teams to align audiences, landing pages, lead capture, follow-up journeys, and measurement before campaigns launch.


* Maintain campaign quality: Review targeting, messaging, tracking, and spend pacing against campaign objectives and brand standards.


* Turn performance into action: Analyze results across the campaign journey, identify opportunities and issues, and recommend changes to improve engagement, lead quality, and business outcomes where measurable.


* Build a test-and-learn approach: Recommend and evaluate tests across audiences, creative, messaging, channels, and landing pages; document and share what works.


* Connect teams and markets: Work with global teams, regions, and the wider marketing community to align campaigns, share insights, and adapt plans to market needs.

Qualifications


* 4-6 years of experience in paid media, performance marketing, digital acquisition, or a related field, including experience working with agencies or managing campaigns directly.


* Working knowledge of paid search and paid social platforms, particularly Google Ads and LinkedIn Campaign Manager; experience...