AI and Data Science Engineer III - Marketing Measurement

Are you an experienced, passionate pioneer in data and technology who wants to work in a collaborative environment? As an experienced AI and Data Science Engineer III - Marketing Measurement, you will have the opportunity to share new ideas and collaborate on projects as a consultant without the extensive demands of travel.

If so, consider an opportunity with Deloitte under our Project Delivery Talent Model.

Project Delivery Model (PDM) is a talent model tailored specifically for long-term, onsite client service delivery.

Work you'll do/Responsibilities

You will support Data & Analytics initiatives across numerous business product teams in a scaled staff augmentation model, working with a broader team of approximately 235 onshore and offshore resources.

As a Senior Data Scientist, Marketing Measurement, you will design and execute rigorous analyses to measure the impact of marketing initiatives and customer strategies.


* Evaluate experimental and quasi-experimental results to assess the effectiveness and incremental impact of marketing initiatives.


* Design and assess geo-based test-and-control approaches for paid media measurement, including platform ecosystems such as Google and YouTube.


* Apply causal inference and incrementality measurement techniques to inform marketing investment decisions.


* Interpret Marketing Mix Modeling (MMM) outputs and explain their implications for marketing strategy and investment allocation.


* Support experiment design, execution, and analysis, including A/B testing.


* Use advanced SQL and Python or R to analyze marketing and customer data.


* Validate data, perform quality checks, investigate discrepancies, and document analytical assumptions and limitations.


* Translate complex analytical findings into clear, business-friendly recommendations for stakeholders.


* Strengthen measurement approaches across marketing programs and customer strategies.


* Communicate regularly with Engagement Managers (Directors), project team members, and representatives from various functional and / or technical teams, including escalating any matters that require additional attention and consideration from engagement management


* Independently and collaboratively lead client engagement workstreams focused on improvement, optimization, and transformation of processes including implementing leading practice workflows, addressing deficits in quality, and driving operational outcomes

A successful candidate would possess these skills:


* Ability to work independently and collaborate as part of a team


* Effective written and verbal communication skills


* Meticulous attention to detail and quality of work product


* Ability to build and sustain professional relationships


* Ability to lead projects or workstreams


* Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment


* Strong interpersonal skills and professional de...