Investment Strategy Associate Director - Platforms

TRG seeks an associate director of investment strategy, platforms who is learning how brands grow and can execute platform-driven media to bring evidence-based marketing from theory to real-world investments.

Join the Strategy Collective, a cross-disciplinary team of strategists specializing in brand, communications, media investments, and analytics.

Were looking for an associate director to join our growing team with a passion for evidence-based marketing and a strong understanding of buying-channel platforms that use penetration, reach, and spread to deliver on the econometric drivers of advertising profitability.

The investment strategy discipline secures and activates high-reach, platform-driven media environments that deliver broad category attention and ensures that investments support long-term brand growth and short-term business needs.

This role focuses on achieving broad reach, excess share of voice, and brand consistency across buying platforms like search and retail media, social TV, social commerce, and experience focusing on constructing compounding, cross-channel advantages.

What Youll Be Doing Shape or implement agency investment principles across channels for current clients, directing investment dollars to build mental availability across entire categories, with channels optimized for attention, not just clicking.

Partner with brand, communications, creative, and analytics to ensure effectiveness across the media channels designed to reach the 95% who arent buying today.Help identify how media investment processes can be improved and developed to increase cross-department collaboration, ensure accuracy of tactical investment, and continually evolve to keep up with modern media supply and platform ecosystems.Monitoring how total channel investments are performing across all activated platforms, continually evaluating existing and potential platforms on opportunity, attention, adherence to industry standards, innovation, transparency, and the ability to deliver meaningful reach, plus identifying emerging platforms to bring innovative ideas to agency clients.Developing platforms investment team members in training across channels; helping strategists build working capability beyond legacy specialties; and investing in training of new hires at the supervisor, senior strategist, and strategist levels, as well as interns.Resolving day-to-day delivery, activation, or operational problems for current clients to protect media investments, maximize platform opportunity, and maintain high standards of billing accuracy and post-buy reporting across all channels.

What Youre Good At Recommend, plan, and execute cross-channel media investment to ensure that plans deliver efficient coverage of category buyers while meeting individual client marketing goals to achieve true brand growth.Mentor and train a team of three to five strategists by creating a culture of effectiveness and inclusivity teaching, training, and supporting each individual ...