Men's Designer

ROLE SUMMARY Prominent Surf Brand Mens Apparel Designer is responsible for the design and execution of seasonal mens apparel collections.

This role translates brand direction, market trends, consumer insights, and cultural influences into innovative, commercially relevant product that reflects the Prominent Surf Brands strong heritage.

The Designer owns the design process from initial concept through final product, including seasonal research, concept, color, fabric, trims, print, silhouettes, CADs, and technical packages.

This role works closely with Merchandising, Product Development, Technical Design, Production, and Graphics to ensure product is delivered on time, meets quality standards, and maintains the intended design aesthetic.

KEY RESPONSIBILITIES AND JOB DUTIES 1.

Seasonal Design & Concept Development Develop seasonal mens apparel collections that are relevant to the target consumer and aligned with brand direction.Research and interpret fashion, surf, action sports, lifestyle, and cultural trends to identify new product opportunities.Create seasonal mood boards, concept presentations, color palettes, silhouette direction, and product stories.Develop original apparel designs across assigned categories, including knits, wovens, outerwear, bottoms, and other relevant product classifications as assigned by management.Create detailed CADs, sketches, colorways, and presentation materials to communicate design concepts.Build cohesive assortments that balance newness, commercial product, and brand-defining pieces.

2.

Market & Competitive Research Shop the market regularly to understand emerging trends, competitive product, retail direction, fabrication, construction, and pricing.Conduct competitive analysis across surf, action sports, streetwear, contemporary, and lifestyle brands.Identify opportunities in silhouette, fabrication, color, graphics, trims, and product details.Translate relevant market and consumer insights into commercially viable product while maintaining a distinct brand point of view.Maintain a strong understanding of the target consumer, their lifestyle, and the cultural influences that shape their purchasing decisions.

3.

Fabric, Color & Trim Research and select fabrics, washes, trims, labels, hardware, and other materials appropriate to each product.Develop seasonal color palettes and individual product colorways.Work with Product Development and vendors to develop new fabrics, washes, treatments, and construction techniques.Review and provide direction on lab dips, strike-offs, fabric submits, trims, and other development materials.Ensure fabrications, colors, and trims support the intended aesthetic, quality, functionality, and target price.

4.

Product Development & Technical Execution Develop accurate techpacks, including CADs, construction details, colorways, artwork, materials, and labeling requirements.Create and maintain tech packs throughout the development process through TOP.Work closely with Product Developm...