Brand Associate - Dixie® Plates - Hybrid Role

Your Job

Georgia-Pacific is seeking a Brand Associate to join the Dixie® Plates business.

This is an early-career role for someone who wants to build broad experience in brand and business management while taking meaningful ownership from day one.

The Brand Associate will play a key role in new product commercialization, portfolio management and cross-functional project leadership while building skills in consumer and category insights, economic thinking, brand strategy and general management.

We are looking for someone who is intellectually curious, contribution motivated and energized by solving problems.

The strongest candidate will not just execute a plan.

They will ask questions, understand the economics behind decisions, and look for better ways to create value for our consumers, customers and the business.

What You Will Do

Commercialization & Portfolio Leadership


* Drive commercialization of new products and product changes from planning through launch


* Partner cross-functionally to align priorities, resolve issues and move work forward


* Own key commercialization and portfolio processes, including SKU setup, product transitions, sales catalog and samples


* Anticipate risks and manage trade-offs to ensure successful launches, transitions and business outcomes

Business Performance & Economic Thinking


* Build and maintain scorecards that help the team understand the brand, category and business performance


* Analyze sales, consumer and competitive dynamics to identify trends, risks and opportunities to strengthen the business


* Develop an understanding of the economic drivers of the business and use that understanding to evaluate alternatives


* Turn data into clear insights, implications and recommendations for business partners

Product Quality & Consumer Experience


* Serve as a day-to-day business partner on product quality and consumer experience


* Partner with manufacturing, quality and consumer care teams to identify and resolve issues


* Analyze quality and consumer feedback to identify trends and opportunities for improvement


* Help ensure our products consistently deliver against consumer and customer expectations

Cross-Functional Leadership


* Plan and lead key business activities, including commercialization working sessions, plant site meetings and National Sales Meeting activities, ensuring clear objectives, decisions and follow-through


* Bring structure and clarity to complex or ambiguous problems and communicate recommendations simply


* Seek diverse perspectives and challenge constructively to help teams make better decisions

Who You Are


* Intellectually curious: You enjoy learning, asking questions and understanding the "why."


* Economic-minded.

You consider alternatives and trade-offs to help make good decisions


* Collaborative: You build relationships and enjoy working with others to get things done


* Comfortable with am...