RVCA Director of Men's M&D

Role Summary The Director of Mens Merchandising, Product Development & Design is responsible for the overall product strategy, merchandising, design direction, and seasonal execution of RVCA Mens.

This role leads the Mens Design and Merchandising function across Lifestyle, Sport, and ANP/Art, establishing a cohesive product vision that reflects RVCAs creative identity, connection to art and culture, surf heritage, and evolving position within the action sports and lifestyle marketplace.

The Director owns the Mens line from market and consumer analysis through strategy, line planning, design, product development, commercialization, and seasonal delivery.

This includes defining the category architecture, identifying growth opportunities, establishing seasonal product priorities, and ensuring the line delivers the appropriate balance of core product, innovation, sport performance, fashion relevance, and brand expression.

Working closely with Sales, Planning, Product Development, Marketing, and Creative, this role is the central owner of the Mens product calendar and serves as the key connection between what the consumer wants, what the market is doing, what RVCA stands for, and what the business needs to deliver.

The ideal candidate is both a strategic product leader and a strong creative leader with deep experience in mens apparel, action sports, surf, lifestyle, and contemporary culture.

Key Responsibilities & Job Duties 1.

Mens Product Strategy Own the overall product strategy and seasonal vision for RVCA Mens.Establish a clear point of view across Lifestyle, Sport, and ANP/Art.Define the role of each category within the overall Mens business.Identify consumer, cultural, and marketplace opportunities that can translate into meaningful product.Establish seasonal product priorities, key initiatives, franchises, and areas of innovation.Balance brand-building product with commercial opportunity and core business.Ensure the Mens line has a distinct and cohesive point of view across all categories.

2.

Merchandising & Line Planning Own the Mens line plan and assortment strategy from initial concept through final delivery.Establish category breadth, depth, SKU targets, price architecture, and product mix.Determine the appropriate balance of core, seasonal, fashion, Sport, and innovation product.Define key items, franchises, seasonal stories, and product priorities.Partner with Planning to align the assortment with financial targets, inventory strategy, and sales expectations.Identify product gaps, opportunities, redundancies, and areas for rationalization.Use historical performance and market intelligence to inform future assortments.Ensure the line is commercially productive while maintaining a strong RVCA point of view.

3.

Consumer, Market & Competitive Analysis Lead ongoing market research and competitive analysis across surf, action sports, streetwear, fashion, lifestyle, and performance.Conduct regular market shopping to understand product, prici...