Product Marketing Manager

The Product Marketing Manager drives solutions, process improvements and growth plans for assigned product categories and across assigned functions (category and/or new product development).

Reporting to the Director of Product, this role proactively manages Marketing Strategy and Business Fundamentals for the assigned scope.

This position delivers analysis and actions recommendations to drive working strategies, address opportunities and deliver change and growth for the assigned categories. 

RESPONSIBILITIES


* Category Business Strategy and Planning:
+ Own, develop and execute an end-to-end vision and strategy/plan to grow revenue and margin, aligning with overall business objectives.
+ Acquire and socialize knowledge of trends in product families and major customers to inform and influence decision making.
+ Develop and manage Category Strategy, Annual Operating Plan and Strategic Long-Range Plan.
+ Stay connected with industry, customer, and end-user / consumer trends.
+ Proactively develop insightful analysis on critical business opportunities.


* Portfolio and Assortment Management
+ Manage ongoing product lifecycle analysis.
+ Initiate and provide key input on Excess and Obsolete mitigation and management process, slow-moving inventory and SKU rationalization
+ Collaborate cross-functionally regarding incoming product assortment.
+ Contribute to portfolio health via support for demand planning/forecasting, quality solutions, packaging enhancements or other product-related needs that improve commercial performance of existing products.
+ Manage market position, brand architecture and brand positioning for assigned categories.


* Commercial Sales Support
+ Configure projects/opportunities, as needed.
+ Manage cross-channel product conflict to ensure portfolio integrity.
+ Create and optimize product training, as needed, to ensure selling competency within assigned categories.
+ Identify and implement marketing tactics in support of outlined strategies to drive sale revenue in assigned categories (examples: marketing collateral, website content, tradeshow activations, etc)


* Business Input
+ Produce key inputs to Commercial Monthly Operating Reviews, and any other business reporting needs.
+ Lead Category Reviews (currently quarterly), driving an understanding of business results and recommendations for responding or scaling.
+ Conduct regular competitive assessments, providing an external market lens, to guide assortment and growth strategy decisions.


* Product Development Vision & Strategy
+ Develop short-term and long-term category roadmaps, across all categories and inclusive of new product concepts, products, product lines (new and line extensions), to maximize profitable growth.
o Roadmaps are informed by overarchin...