Email Marketing Strategist

Duties & Responsibilities: 1.

Develop email marketing strategies that convert leads and increase brand awareness.

2.

Craft premium, well-designed content and messaging for defined audiences and iterating in response to data.

3.

Assist marketing team in high-level strategic planning and goal setting in growth planning efforts.

4.

Leverage Hubspot to track and analyze customer journeys and use these insights to inform marketing strategy.

5.

Work with creative vendors to ensure all marketing assets align with brand strategy and customer experience.

6.

Develop smart copy and intentional messaging for PBI campaigns and product marketing.

7.

Closely track and regularly report on marketing performance metrics.

8.

Identify new digital and content opportunities for PBI marketing.

9.

Provide support to other digital marketing team members as needed.