VP, Content

position overview The Head of Content will be responsible for defining and executing a unified content strategy that drives engagement, supports customer journeys and advances organizational growth objectives.

This role will sit at the center of a partnership with the Head of CRM, ensuring that content is purpose-built to support lifecycle journeys--from awareness to conversion to retention.

The Head of Content will translate audience insights and business priorities into compelling, high-impact content across all channels.

In addition, this role will own the organizations owned and earned media platforms - turning them into parts of our strategic content strategy and how we drive our brand breakthrough in market henceforth under our new strategy of 4As-as-a-service.

Our owned and earned content strategy will ensure we deliver a best-in-class experience through effective positioning, content strategy, gating, and continuous innovation.

Two critical strategic changes our owned and earned content strategy will deliver a) the 4As develops more of an 'open' system for prospects to come into our ecosystem and for members to drive more value and spread the value of our ecosystem b) The 4As develops a more decentralized strategy so our brand can be discovered in neighborhoods where our target audience lives and our value proposition can breakthrough As a key leader within the Content, Digital & Brand Business Unit, the Head of Content will ensure all content aligns with brand standards, supports retention, acquisition and tactical demand generation strategies & flywheels.

And that it is measured fully so that we are very clear on strategic and tactical impact What is critical in this role is bringing your experience to focus on the things which matter to members, drive engagement, win prospects and build our brand through content excellence.

We expect you to bring a fresh perspective to what we currently do and through real empowerment from the CEO, help us to rationalise, refocus and reimagine our activity.

This is a value-creation and impact role.

position responsibilities Core responsibilities and tasks include: Define and execute a comprehensive content strategy aligned with business goals, audience needs and growth priorities.

Work in close partnership with the BU Heads (deeper focus with President, Member Solutions; EVP, Product and EVP, Growth) as well as with Subject Matter Experts (SMEs).

You will deliver base and breakthrough content that supports our end to end activity and messaging calendar The content must support our lifecycle journeys, from lead generation through conversion and retention.

Identify and define the content needed at each stage of the customer journey, ensuring relevance, consistency and effectiveness.

Lead the strategy, content and experience of the organization's website, including positioning, navigation, gating strategies, and user journeys.

Partner with the Head of Brand to ensure all content reflects brand voice, t...