Coordinador De Mercadotecnia

Responsibilities

Campaign Operations Support


* Support campaign production across email, SMS, push notifications, direct mail, and future communication channels.


* Assist with campaign setup and production activities within marketing platforms.


* Prepare campaigns for quality assurance and deployment.


* Coordinate campaign assets, creative files, and supporting documentation.


* Maintain campaign calendars and production schedules.


* Support campaign deployment readiness.


* Assist with operational coordination across multiple concurrent projects.

Quality Assurance


* Perform quality assurance reviews for customer communications.


* Validate links, landing pages, tracking parameters, personalization, and dynamic content.


* Verify campaign content against approved briefs and requirements.


* Review campaign rendering across supported devices and email clients.


* Execute pre-deployment checklists to ensure campaign readiness.


* Document issues identified during QA and coordinate resolution.


* Support post-deployment validation activities.

Documentation & Process Management


* Maintain campaign documentation and production records.


* Organize campaign files, creative assets, and operational templates.


* Maintain standard operating procedures and process documentation.


* Archive completed campaigns according to department standards.


* Update project tracking tools and status documentation.


* Maintain campaign naming conventions and documentation standards.

Operational Coordination


* Coordinate internal meetings and project status updates.


* Prepare campaign status reports for the Direct Marketing team.


* Track campaign milestones and deliverable deadlines.


* Monitor outstanding action items and follow up with stakeholders.


* Support vendor coordination activities as assigned.


* Assist with resource scheduling and workload tracking.

Reporting Support


* Prepare campaign performance reports for review.


* Compile operational metrics and production statistics.


* Assist with campaign documentation supporting performance analysis.


* Support reporting requests from business partners.


* Maintain operational dashboards and tracking files.

Continuous Improvement


* Identify opportunities to improve operational efficiency.


* Recommend enhancements to workflows, templates, and documentation.


* Support implementation of new operational processes.


* Participate in testing new technologies and tools.


* Assist with maintaining operational best practices.

Qualifications



* Bachelor's degree in Marketing, Communications, Business, or a related field


* 1-2 years of marketing, project coordination, campaign operations, or related experience preferred


* Strong organizational and time management skills.


* Exceptional attention to detail.


* Strong written and verbal com...