Vice President, Marketing

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com

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We provide an inclusive work environment where each person is considered as an individual.

At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Multi-Family Marketing

Job Category:
People Leader

All Job Posting Locations:
Boston, Massachusetts, United States of America, Cincinnati, Ohio, United States of America, Danvers, Massachusetts, United States of America, Irvine, California, United States of America, Minneapolis, Minnesota, United States of America, New Brunswick, New Jersey, United States of America, Santa Clara, California, United States of America

Job Description:

The VP, Marketing is responsible for all downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products, thereby ensuring continued high growth of Shockwave as a leader in the cardiovascular MedTech space.

The position will report into the VP, Global Sales and Marketing and work closely with the President, senior staff, key opinion leaders and marketing team.

This is a remote role available in all states within the U.S.

While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application.

We invite candidates from any location to apply.

Essential Job Functions

The VP, Marketing is accountable for leadership and oversight in these areas:

o Product Marketing: develop essential value proposition, product positioning, messaging for IVL products and oversee development of marketing campaigns and essential collateral.

o Product Launches: responsible for go-to-market strategies for new IVL products, which in addition to above, include pricing, inventory planning, account targeting and segmentation and sales support.

o Brand Strategy: oversee development and enhancement of corporate and product visual identity and brand voice.

Select and optimally manage communications all channels in print, digital and social media.

o Marketing Operations: oversee medical conference strategy and investments in associated assets.

Oversee planning and execution of global and national commercial team meetings and events.

o Product Development Portfolio & Strategy: provide input into product development programs, especially for core IVL markets, which may include acti...