Senior Specialist, Marketing Technology and Operations

Marketing Automation Lead (Salesforce Marketing Cloud)
Schneider Electric™ is the most sustainable company in the world - and we seek like-minded, passionate people that
share our values of Meaning, Inclusion, and Empowerment to join our team.

Our Sustainability Business is a leader in
the development and delivery of strategic solutions to address climate action, including sustainability and ESG
consulting, data and resource management, enterprise efficiency, renewable energy procurement, and supply chain
decarbonization.
Great people make Schneider Electric a great company.
The Marketing Automation Lead is responsible for driving the activation, implementation, and optimization of
Salesforce Marketing Cloud (SFMC) initiatives supporting marketing campaigns for SE Advisory Services.

This role
will play a key part in delivering data-driven, scalable marketing programs that support business growth.
Key Responsibilities
• Partner with regional marketing managers to develop and execute innovative, data-driven marketing
strategies using Salesforce Marketing Cloud and related platforms.
• Build, deploy, and optimize multi-channel marketing campaigns, leveraging SFMC capabilities, including
email, automation, journey-builder, CRM integrations, and social channels.
• Analyze campaign performance and deliver actionable insights to improve effectiveness and inform strategic
decisions.
• Stay current on global marketing trends and SFMC best practices, bringing forward new ideas and
opportunities for continuous improvement.
• Train and support marketing teams to enhance understanding and adoption of SFMC capabilities and
campaign innovation.
• Represent Schneider Electric's mission across all communications, highlighting its leadership in energy
management and automation.
• Manage and optimize BFO processes, including lead queue configuration, routing logic, and dashboard
development for performance tracking and visibility.
The Secret Sauce
• A hands-on, execution-oriented doer who can build campaigns and get them out the door with speed and
accuracy.
• Calm under pressure and not easily flustered when troubleshooting campaign, data, or platform issues.
• Strong technical aptitude with the ability to work across SFMC, data flows, automations, and connected
systems.
• Proactive, solutions-focused mindset with a high degree of ownership and follow-through.
• Able to balance strategic thinking with detailed execution in a fast-paced marketing environment.
• Strong collaborator who can work across marketing, sales, operations, and technical teams to keep
programs moving.
General
• Open to change and committed to continuous improvement, testing, and optimization.

Essential skills, qualifications
• Extensive experience with Salesforce Marketing Cloud, including email, landing pages, automation, and
reporting tools.
• Strong foundation in marketing strategy, including lead generation, segmentation, and campaign lifecycle
manage...