Senior Marketing Manager, Baby & Child Care

Senior Marketing Manager, Baby & Child Care

Job Description

Join the team behind iconic brands like Huggies®, Kotex®, Poise®, Depend®  At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.  

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

The Senior Marketing Manager leads the overall marketing strategy and innovation and contributes to the growth and operating results of the company by providing leadership and direction on the Baby & Child Care category.

Responsible for delivering topline growth, accretive margins, market shares, and brand equity.

The role reports to the Baby & Child Care Brand & Innovation Director who leads the overall marketing for APAC Baby & Child Care.



* Own the regional marketing strategy for Baby & Child Care.

Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning.


* Elevate brand story telling, creative content quality to drive richer consumer engagement


* Define robust 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture.


* Act as the connective tissue between the global marketing/growth organizations and the local markets


* Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks

 

To succeed in this role, you will need the following qualifications:

 

Required Qualifications


* Be a change agent while building strong relationships


* Minimum 10-12 years of experience in FMCG Marketing roles in the region and country


* Brand building experience specifically in consumer insights, new product development, communication, campaign development


* Global/Regional Innovation experience including Front End Innovation, new product development, domain expansions


* Led Digital acceleration programs and experienced in digital analytics


* Strong strategic thinking and skill to influence broad multifunctional team

 

 

Preferred Qualifications


* Bachelor's Degree in relevant discipline; Marketing, Business, Advertising, Communications


* Past experience in any of these markets is preferred (but not m...