Integrated Media Strategy Lead

Integrated Media Strategy Lead

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®.

At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

 

About You

 

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

The Integrated Media Strategy Lead (IMSL) serves as the embedded media expert responsible for translating brand objectives into unified, insight‑driven paid/owned/earned strategies that drive measurable business growth.

The role leads annual media planning, audience strategy, and full‑funnel measurement across national and retail channels in partnership with cross‑functional teams and agency partners.

It ensures connected, high‑quality execution across paid media and plays a critical role in advancing KCNA’s media capability maturity.

Operating within a highly matrixed ecosystem, the IMSL partners directly with senior marketing leaders and SMEs to influence decisions and optimize media investment.

 

In this role, you will:


* Lead the full annual integrated media planning process, translating brand objectives into cohesive, insight‑driven strategies that span the entire consumer journey, supporting on brand briefs


* Develop one unified integrated media strategy that connects National media, Retail media, Organic Social, Influencer/Creator, etc.

(across paid, owned, and earned) in service of brand growth.


* Partner with the Brand Content & Connections Lead, media AOR, Demand Creation Leads, Insights & Analytics, and other SMEs to define measurable KPIs and determine optimal channel and budget allocation.


* Ensure end‑to‑end strategic alignment between National and Retail media through one unified audience strategy, channel strategy, and activation.


* Coordinate with agency and internal partners to optimize reach, frequency, and incrementality across all touchpoints, minimizing duplication and maximizing impact.


* Integrate brand, shopper, and category insights to ensure the media plan matches how consumers move across the funnel and purchase environments.


* Champion and build strategy for effectiveness gains as primary strategy for brand growth, while governing plans and execution to maintain/improve efficiency


* Steward in‑market paid...