Leader, Practice Area Marketing, Learn

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Job Function:
Digital Marketing

Job Sub Function:
Digital Engagement

Job Category:
Professional

All Job Posting Locations:
Bogotá, Distrito Capital, Colombia

Job Description:

We are searching for the best talent for Manager, Practice Area Marketing, J&J Learn

Base in Bogota, Colombia (hybrid)

Role Summary

The Manager, Practice Area Marketing will lead the planning and execution of marketing activities that drive awareness, adoption, and engagement across J&J Learn platforms, programs and priority initiatives.

The role translates learning priorities into clear, targeted campaigns and activation materials that help employees discover, access and engage with relevant learning opportunities.

This role manages day-to-day marketing delivery, partners closely with practice area owners and communications teams, and coordinates matrixed contributors to deliver high-quality work aligned with J&J Learn priorities and brand standards.

Key Responsibilities


* Manage marketing intake and prioritization, clarifying scope, timing, ownership and dependencies to support timely delivery.


* Develop and execute practice area marketing plans that build awareness, adoption and engagement across J&J Learn platforms, programs and priority initiatives.


* Translate learning priorities into targeted campaign tactics, including audience messaging, channel plans, launch materials, newsletters, presentations and employee-facing assets.


* Coordinate launch readiness, ensuring courses, links, landing pages, catalog entries, FAQs and promotional materials are complete and ready before go-live.


* Manage marketing operations, including campaign calendars, timelines, stakeholder reviews, approvals, translation requests, version control and follow-ups.


* Maintain campaign playbooks, templates and toolkits that enable consistent execution across practice areas, channels, regions and stakeholder groups.


* Partner with practice area owners, communications teams and creative resources to ensure materials are clear, on-brand and tailored to the intended audience.


* Coordinate matrixed contributors and resources, managing handoffs, d...