Senior Specialist Marketing (Parsippany, New Jersey - Hybrid)

Who We Are:

Managed Health Care Associates, Inc.

(MHA), provides care communities with access, solutions, and insights to help them run their businesses more effectively.

Our members include post-acute providers across the care continuum including long-term care, home infusion, and specialty pharmacies, as well as senior living and other group living facilities.

Our team of associates are passionate about our common mission of helping people age with grace, and champion our core values of being Curious Learners, Selfless Advocates, and Relentless Finishers.

Who we’re looking for:

The Senior Specialist, Marketing is an experienced individual contributor who develops and executes complex, multi-channel marketing campaigns for assigned products, solutions, and business priorities.

Working in partnership with the Marketing leads, who set strategy and direction, the Senior Specialist turns that direction into finished, in-market campaigns—translating objectives into integrated campaign and go-to-market plans, developing content and creative, coordinating cross-functional execution, and using performance data to recommend improvements.

This role provides dedicated marketing support for assigned business units, products, and partner relationships across the company.

This is a growth role: the person begins by executing against direction set by the Marketing leads and, as they build knowledge of the business and the member base, is expected to contribute more to campaign planning and strategy recommendations over time.

 This role does not set overall marketing strategy or own the marketing portfolio, departmental resource allocation, or formal people management.

What You’ll Be Doing:

Integrated Campaign Planning & Execution


* Build, execute, and optimize complex, multi-channel campaigns across email, web, social media, digital, print, webinars, events, and other relevant channels, working from the strategy and direction set by the Marketing leads.


* Translate approved business objectives into campaign briefs, audience plans, messaging, content calendars, deliverables, timelines, and measures of success.


* Coordinate stakeholder input, reviews, approvals, dependencies, and handoffs; surface risks and recommend practical solutions to keep work on schedule.


* Apply segmentation, personalization, testing, and marketing automation practices to strengthen engagement and conversion.


* Develop sales talk tracks and enablement content, in collaboration with the Marketing and Sales leads, so the sales team can carry campaign messaging into member conversations.


* Write, produce, and edit member-facing content and campaign creative – including email campaigns and nurture sequences, social posts, landing page copy, sales aids, and sell sheets – and design social graphics and presentation-ready materials in Canva, ensuring accuracy, audience relevance, brand consistency, and channel effectiveness.

Product Marketing & ...