Director of Sales

Shift/Hours: Full-time - Monday - Friday 8a - 4:30p Location: Boonville, MO (onsite) Department: Sales Reports To: Chief Revenue Office Employment Type: Full-Time GENERAL SUMMARY The Director of Sales provides strategic leadership and direction for the company's sales organization, driving revenue growth, market expansion, and customer satisfaction across all sales channels.

This position is responsible for developing and executing comprehensive sales strategies, leading and developing the sales team, and strengthening relationships with distributors, dealers, and key accounts.

The Director of Sales partners closely with Executive Leadership, Marketing, Operations, Product Management, Customer Service, and Manufacturing to ensure sales initiatives align with company objectives, production capabilities, and long-term growth strategies.

This role analyzes market trends, competitive activity, and sales performance to identify opportunities, improve processes, and maximize profitability while fostering a high-performance sales culture built on accountability, collaboration, and continuous improvement.

CORE RESPONSIBILITIES Sales Strategy & Business Development Develop, implement, and execute the company's strategic sales plan to achieve revenue, profitability, and market share objectives.Identify new markets, business opportunities, and strategic partnerships to support company growth.Define sales objectives, territory strategies, and account development plans.Monitor industry trends, customer needs, competitive activity, and economic conditions to adjust sales strategies accordingly.Collaborate with executive leadership on annual sales forecasts, budgets, and long-range planning.

Sales Leadership & Team Development Lead, coach, mentor, and develop the sales management team and Sales Representatives.Establish clear performance expectations, accountability measures, and professional development plans.Recruit, interview, hire, onboard, and train new sales personnel.Conduct regular performance evaluations and provide coaching, counseling, and corrective action when necessary.Foster a culture of teamwork, integrity, customer service, and continuous improvement.

Customer & Dealer Relationship Management Build and maintain strong relationships with key distributors, dealers, OEM partners, and strategic customers.Serve as an executive point of contact for major customer concerns and escalated issues.Advise distributors and dealers on company policies, product offerings, pricing, and Standard Operating Procedures (SOPs).Represent the company at trade shows, industry events, dealer meetings, and customer visits.

Sales Operations & Performance Management Monitor sales performance through KPIs, dashboards, forecasts, and financial reporting.Analyze sales data, market trends, product mix, pricing, and profitability to improve decision-making.Maintain appropriate sales forecasts and communicate demand planning information to Operations and Manufacturing.Ensure...