J.P. Morgan Corporate Brand Strategy Lead

Job responsibilities


* Lead Brand Architecture and Naming
+ Define brand architecture frameworks/product portfolios across business and consumer lines to improve client experiences and scale our product portfolios.
+ Work with cross functional marketing teams and agency partners to map out brand hierarchies, sub-brands, products, features, platforms, etc.

helping to create clear go to market roadmaps.
+ Provide strategic recommendations for brand extensions and how to balance a hybrid brand strategy across Chase and J.P.

Morgan.
+ Develop and execute comprehensive naming strategies that align to the overarching product portfolio systems and aide the go to market strategy for our business partners.


* Own Strategic Thought Leadership & Ideation
+ Partner with lines of business to identify priority initiatives, RTBs, audiences, deliverables, etc...

to ensure business objectives are achieved.
+ Have pen to paper on strategic marketing and creative briefs that deliver effective go-to-market assets and materials.
+ Develop and deploy brand identity and strategy for key lines of business, products, services and new launches.


* Develop and Drive Brand Presentations and Narratives
+ Create impactful executive level presentations that visualize path forward recommendations.
+ Influence all levels of leadership and backgrounds, including C-suite, by bringing stakeholders on the brand journey
+ Communicate seamlessly across multiple teams and skillsets to simplify the complex.
+ Secure alignment cross functional business and marketing partners.


* Focus on Client-focused Experience Design
+ Design and implement simplified client experience strategies that enhance brand interactions and foster loyalty for J.P.

Morgan.
+ Be the champion of the client/customer.

Partner with cross functional teams to develop customer journey strategies and mappings to ensure seamless brand experiences.
+ Collaborate with designers and marketers to optimize brand experiences across digital and physical touchpoints.


* Maintain Strategic Insights & Competitive Analysis
+ Partner with insights teams to analyze market trends, consumer behavior, competitive landscapes, and overall brand health to inform optimal strategies and recommendations.
+ Understand and educate partners on our direct competitors, emerging competitors, our industry, new technology and developing sectors in commercial and investment banking.
+ Translate insights into strategic and actionable plans across stakeholders and senior leadership.


* Project Management
+ Lead and manage multiple projects from concept through execution ensuring high quality outputs that are on time, on strategy and on brand.
+ Manage stakeholders firmwide partnering with teams including creative, marketing, corporate strat...