Manager - Product Management & Marketing (ACB)

Lauritz Knudsen Electrical and Automation is a pioneering electrical and automation brand with a rich legacy of over 70 years in India.

We offer comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

Position - Manager - Product Management & Marketing (Air Circuit Breakers)

Location - Mumbai

Roles & Responsibilities:


* Drive year-on-year (YoY) revenue growth for the assigned product portfolio while continuously improving gross margins and overall profitability.


* Identify emerging market segments, applications, and business opportunities; analyze competitive offerings to determine product gaps and enhancement requirements.


* Collaborate closely with Design, Engineering, and New Product Development teams to conceptualize, develop, and launch new products aligned with market needs.


* Develop and maintain product collateral, technical literature, application notes, and selection guides to support customers and sales teams in effective product selection and application.


* Prepare comprehensive product presentations, conduct competitive benchmarking, and develop technical comparison documents highlighting key product differentiators.


* Formulate and execute Go-to-Market (GTM) strategies for the product portfolio, taking into account market dynamics, customer requirements, and competitive positioning.


* Design product training programs and modules, and deliver technical and commercial training to customer-facing teams to enhance product knowledge and sales effectiveness.


* Drive customer experience enhancement initiatives by developing and enriching product collaterals, website content, technical blogs, application notes, and other customer-facing technical documentation.

Ensure the content delivers clear value propositions, strengthens brand positioning, improves customer engagement, and supports customers throughout their product evaluation, selection, and usage journey.

Experience - 3 - 7 Years

Education: BE/B.Tech - Electrical/ EEE

What's in it for me?


* Visible impact - your messaging and strategies directly shape product success and revenue


* Collaborative culture where you'll partner with sales, product, and marketing leaders


* Growth opportunities with support for professional development and skill-building


* Flexible work environment that values autonomy and empowers you to deliver results

Bring your marketing talent to a team that's ready to make an impact together - apply now!

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