Senior Associate Brand Manager

Senior Associate Brand Manager

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®  At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.  

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

The Senior Associate Brand Manager is accountable for the in-year delivery of business objectives for Kimberly-Clark Family Care Bath Brands (Cottonelle® Dry Bath, Cottonelle® Flushable Wipes and Scott® Dry Bath).  They support the execution of marketing-mix (strategy, product, packaging, promotion, advertising, research) to ensure that Kimberly-Clark's brands optimally meet identified consumer needs and financial objectives that will drive future growth.

The Senior Associate Brand Manager proposes, develops, and implements Marketing plans, including product promotion, and commercial programs to drive brand awareness, product demand and generate market and channel traffic.  

In this role, you will:


* Drives delivery of brand business objectives including net sales, operating profit, gross margin & market share


* Supports development and execution of 3-year brand operating plan, commercial programs, and annual plan delivery 


* Collaborates with sales strategy, customer teams and field representatives to develop and execute shopper marketing plans 


* Leads consumer promotions + digital, social and search ecosystem through development and execution of annual plans


* Supports advertising post-program analysis to adjust investment strategies and optimize return on investment on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvement


* Serves as one of the key contacts for all internal and external (advertising agency + vendor) relationships


* Effectively manages advertising & consumer promotions, shopper marketing and trade budgets 


* Supports appropriate market analysis/research to understand customer needs and trends in the market


* Analyzes and creates reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets 


* Project lead ...