Group Product Director, Professional Promotion, CAPLYTA

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.

We provide an inclusive work environment where each person is considered as an individual.

At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Multi-Family Marketing

Job Category:
People Leader

All Job Posting Locations:
Titusville, New Jersey, United States of America

Job Description:

Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotion, CAPLYTA located in Titusville, NJ.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism.

This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at: https://www.jnj.com/innovative-medicine

The Group Product Director (GPD), Professional Promotion, CAPLYTA® will lead U.S.

healthcare professional (HCP) marketing strategy, customer engagement strategy, and Personal Promotion for the CAPLYTA® brand across approved (major depressive disorder and bipolar disorder) and pipeline indications.

This leader will be responsible for developing and executing field-facing brand strategy, customer engagement priorities, messaging, and promotional initiatives that support brand performance and appropriate customer engagement.

The GPD will serve as a key member of the CAPLYTA® Marketing Leadership Team and partner closely with leaders across Non-Personal Promotion, Consumer Marketing, Sales, Market Development, the Thought Leader Liaison (TLL) team, Medical Affairs, Market Access, Analytics, Regulatory, Legal, Health Care Compliance, Finance, and Global Commercial teams to ensure a coordinated and customer-centric approach to brand execution.

While this role has direct responsibility for Personal Promotion, the GPD will work closely with the teams responsible for Non-Personal Promotion, pee...