Director, Product Marketing

OVERVIEW

The Director, Product Marketing is responsible for shaping and executing product and category marketing strategies that drive profitable growth across Libbey’s portfolio.

This role serves as the bridge between customer needs, market insights, innovation, and commercial execution, ensuring our products are positioned to win in the marketplace.

The Director, Product Marketing leads the development of category strategies, go-to-market plans, product launches, and portfolio optimization efforts while partnering closely with Sales, Brand Marketing, Insights, Operations, Supply Chain, and Finance.

Success in this role requires strong commercial acumen, strategic thinking, cross-functional leadership, and a passion for delivering value to customers and end users.

RESPONSIBILITIES

Product Marketing & Category Strategy



* Develop and execute category and product marketing strategies aligned to business objectives and growth priorities.


* Translate customer, consumer, and market insights into actionable strategies that drive demand and portfolio performance.


* Identify market opportunities, competitive trends, and emerging customer needs to inform product and commercialization decisions.


* Partner with commercial teams to develop annual and long-range category growth strategies.

Commercialization & Go-to-Market Leadership



* Lead go-to-market strategies for new product launches, product line extensions, and portfolio initiatives.


* Develop compelling product positioning, messaging, value propositions, and commercialization plans.


* Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials that support successful execution.


* Monitor launch performance and incorporate learnings into future commercialization efforts.

Portfolio Performance & Lifecycle Management



* Monitor portfolio health and performance across key categories.


* Lead product lifecycle initiatives, including product enhancements, portfolio optimization, SKU rationalization, and assortment recommendations.


* Evaluate business opportunities and make recommendations based on customer demand, growth potential, profitability, and strategic alignment.


* Support regular portfolio reviews and performance reporting.

Customer & Market Insights



* Leverage customer, consumer, competitive, and industry insights to inform business decisions.


* Partner with Insights and Commercial teams to identify unmet needs and growth opportunities.


* Use data and analytics to guide category strategies, marketing investments, and product decisions.

Cross-Functional Leadership



* Partner closely with Sales, Brand Marketing, PMO, Operations, Supply Chain, Sourcing, Finance, and Customer Experience teams to align priorities and deliver business results.


* Lead cross-functional commercialization efforts from concept through launch and post-launch evaluation.


* Influence deci...