Director, Social Media

We're on the lookout for a creative, strategic, and culturally curious Director of Social Media to shape how Warby Parker shows up online every day.

In this role, you'll set the vision for our social channels and communities, bringing together sharp strategy, exceptional editorial judgment, and deep platform expertise to make Warby Parker impossible to scroll past.

You'll translate everything that makes Warby Parker, including our point of view, design sensibility, expertise, wit, warmth, and commitment to doing good, into a distinctive social presence.

You'll originate ideas, understand what works on each platform, and know when to join (or sit out) a social conversation-or when there's an opportunity to start one of our own.

You'll build a social presence that does more than generate engagement.- it'll earn attention, strengthen affinity, and give people more reasons to love the brand.

This is the perfect role for someone who genuinely loves and understands Warby Parker, has a social-first creative eye and strong point of view, and instinctively knows both what feels right for the brand and what people will care about next.

You'll have your finger on the pulse, plus the strategic and operational chops to turn great ideas into meaningful results.

You in? Read on!

What you'll do:



* Own Warby Parker's organic social media content, community, and engagement strategy across current and emerging channels, setting the vision for how the brand shows up across every platform, format, and cultural moment


* Partner with the VP of Brand Marketing to translate the brand messaging into a clear, consistent social point of view that builds awareness and cultural relevance


* Develop a social content strategy that brings Warby Parker's brand story to life through distinctive, engaging, and useful content


* Define the role of each social channel and ensure content is created for the way people use each platform, whether it appears on Warby Parker's own channels or through creator partnerships


* Maintain a sharp read on the competitive landscape and ensure Warby Parker occupies the white space between expert authority and cultural relevance


* Lead and develop the Social Media Manager of Community, setting clear direction and shared accountability for bringing the social content and community strategy to life


* Oversee social listening, community monitoring, and competitive analysis, ensuring emerging issues are identified early, escalated appropriately, and addressed in close partnership with the Communications team


* Partner closely with the Brand Design team to bring the social strategy to life-providing social-first creative briefs, directional feedback, and editorial guidance.


* Partner closely across brand marketing, product strategy, paid media, and retail marketing teams to ensure a cohesive owned/earned approach to campaigns, launches, and always-on storytelling.


* Collaborate with the Senior Manager...