Campaign Management, Marketing Strategy Senior Associate-Acquisition Marketing

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high - quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

As a Campaign Management, Marketing Strategy Senior Associate on the Acquisition Marketing team, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels.

You should be energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns.

Job Responsibilities:


* Serving as the creative marketing leader driving best-in-class consumer experiences


* Leading internal and external agency briefing and creative development


* Managing campaigns to ensure initiatives are on-strategy, on time and within budget parameters


* Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs


* Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting


* Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed


* Contributing fresh ideas in our processes and approach, and help design the future of marketing innovation and execution


* Contributing innovative and creative ideas as well as channel best practices


* Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams.

Required qualifications, capabilities and skills:


* Proven track record in direct or digital marketing with 5 years of experience


* Strong knowledge of campaign execution and/or project management


* Digital consumer marketing experience in owned, earned and paid channels


* High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization


* Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members


* Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities


* Meticulous attention to detail and a curious mindset

Preferred qualifications, capabilities and skills:


* 5 years of agency or retail experience


* Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus


* 4-year college degree

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