Regional Marketing Manager, APAC EP

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com .

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We provide an inclusive work environment where each person is considered as an individual.

At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Singapore, Singapore

Job Description:

Role Summary

Execute regional marketing strategies for the EP portfolio across APAC to drive brand awareness, adoption, and commercial performance.

Partner with cross-functional teams (medical, sales, commercial operations, market access, and local affiliates) to tailor campaigns, enable field teams, and measure impact in market.

Act as the regional marketing lead for EP initiatives, ensuring alignment with global strategy while adapting to local market needs and regulations.

Key Responsibilities


* Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.


* Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns, in line with globally defined strategies


* Lead regional market segmentation, customer journey mapping, and targeting for key APAC markets, in line with global frameworks


* Create regional marketing assets, content briefs, and digital programs in collaboration with creative and communications teams; ensure regulatory and compliance review.


* Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives) optimized for APAC markets.


* Provide commercial insights and competitive analysis to inform strategy and tactical decisions.


* Support local affiliates with campaign toolkits, training materials, sales enablement, and field support.


* Measure and report campaign performance and ROI; use analytics to optimize investments and tactics.


* Manage external agencies and vendors for creative, digital, and market research projects.


* Ensure adherence to company policies, local regulations, and ethical standards in all marketing activities.


* Mentor and coordinate with junior marketing staff; foster cross-country collaboration across APAC.

Qualifications & Experience


* Bachelor's degree in Marketing, Business, Life Sciences, or related field (MBA preferred).


* 5+ years' marketing experience, with at...