Senior Brand Manager, Brand Growth & Innovation - Huggies® Wipes

Senior Brand Manager, Brand Growth & Innovation - Huggies® Wipes

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Brand Manager, Brand Growth & Innovation will lead innovation and brand building initiatives across North America for the Huggies® Baby Wipes portfolio.  This role will lead development of the 3-5 year strategic innovation plan.

In this role you will manage the work of Brand Growth & Innovation Brand Manager while also leading and influencing cross-functional partners in a matrix organization.

In this role, you will:


* Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market


* Co-lead development of the Strategic Business Plan, guiding brand priorities over the three-year horizon


* Development of the innovation roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment


* Creation and refinement of foundational brand tools, including Brand Architecture, Brand Segmentation and Demand Spaces


* Coordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories


* Collaboration with Global to drive scale and consistency of front end innovation development


* Inform the long-term capabilities needed to continue to expand share leadership on the category, grounded in consumer needs


* Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers


* Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics


* Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and w...