Associate Brand Manager Nurri

About Us: Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin.

With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience.

By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers--first and fast.

Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line.

We are passionate about beverages - and about building a team that's just as energized.

We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values: Position Overview: Trilliant Food & Nutrition is looking for an Associate Brand Manager to support strategic initiatives and day-to-day execution for our Nurri product portfolio, including general oversight of Nurri's owned social and digital platforms.

The ideal candidate is energized by uncovering consumer insights, contributing to category strategy, and working cross-functionally to bring winning ideas to market.

Responsibilities: Shopper Marketing & Sales Go-to-Market Execution · Assist with the development and execution of annual product line strategies and plans.

· Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance.

· Develop retail activation strategies ("shopper marketing") and support promotional execution to drive velocity.

· Lead cross functional team on development and execution of sell sheets and merchandising playbooks.

Social & Digital Platform Management · Own the strategic direction and content calendar for Nurri's owned social and digital platforms, partnering with agency partners to translate brand priorities into channel-specific content.

· Manage day-to-day agency relationships responsible for content creation, community management, and paid social execution, ensuring deliverables stay on-brand, on-time, and on-budget.

· Review and approve social and digital content for brand voice, tone, and guideline adherence prior to publishing.

· Guide influencer and ambassador partnership strategy, partnering with agency on sourcing, briefing, and performance tracking.

· Monitor social and digital platform performance (organic and paid) and translate learnings into recommendations for the brand team.

Performance Tracking, Reporting & Analysis · Analyze data and market trends to provide insights and concise recommendations through formal and informal updates.

· Monitor brand KPIs, including sales, market share, distribution, social and digital engagem...