Product Manager - Hematology

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Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Mumbai, India

Job Description:

Job Description - Product Manager, Hematology

Reporting To: Marketing Lead - Hematology

Role Purpose:

The Product Manager - Hematology will support the execution of strategic priorities across the Hematology portfolio, with accountability for Reimbursed Business strategy execution, brand marketing initiatives, congress and conference management, disease awareness programs, sales force capability building, and portfolio-wide project governance.

The role will partner closely with Senior Product Managers and cross-functional stakeholders to ensure execution excellence, deliver impactful customer engagement initiatives, generate actionable business insights, and drive organizational effectiveness across the Hematology franchise.

Key Responsibilities:
1.

Reimbursed Business (RB) Strategy & Execution


* Support development and execution of Reimbursed Business strategy across the Hematology portfolio.


* Work closely with Senior Product Managers, Medical Affairs, Market Access and Sales teams to drive reimbursement-focused initiatives.


* Coordinate and track key RB projects and strategic priorities.


* Monitor performance of reimbursed accounts and programs and identify opportunities for improvement.


* Develop execution frameworks, communication materials and performance reviews supporting RB initiatives.

2.

Brand Promotions, Strategic Initiatives & Analytics


* Develop promotional and engagement materials in partnership with Medical, Regulatory, Legal and Compliance teams.


* Support strategic initiatives across Darzalex and the Bispecifics portfolio.


* Drive analytics, performance tracking and insight generation to support business decisions.


* Monitor campaign effectiveness and recommend optimization opportunities.


* Support planning and execution of key brand campaigns and customer engagement initiatives.

3.

Hematology Conferences, Congresses & Customer Activations


* Own end-to-end planning and execution of Hematology participation in thir...