Brand Manager, Aveeno Body Activation

Description

Kenvue is currently recruiting for a:

Brand Manager, Aveeno Body Activation

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Senior Brand Manager Aveeno

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Brand Manager, Aveeno Body & Hair Activation will lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact.

This role will serve as the lead for customer co-planning and media execution, partnering closely with global brand, media, PR, influencer, customer, and agency teams to deliver high-quality assets, optimized activation plans, and strong in-market execution.

The Brand Manager will help bring Aveeno priorities to life through tentpole category activations, innovation asset development, US asset adaptations, BME tracking, and PR/organic influencer strategy support.

Key Responsibilities



* Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.


* Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.


* Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.


* Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.


* Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.


* Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.


* Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation mate...