Product Director, Bladder Cancer Customer Journey & Omnichannel Marketing, Erda-iDRS

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.

We provide an inclusive work environment where each person is considered as an individual.

At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Advertising & Promotions

Job Category:
Professional

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Bladder Cancer Customer Journey & Omnichannel Marketing for Erda-iDRS, located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.

We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Director will be accountable for understanding and implementing strategies to influence Erda-iDRS treatment in the Bladder Cancer disease state.

In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the Bladder Cancer marketplace.

In this role, you will craft omnichannel & customer journey marketing strategies that help providers reimagine care and redefine living for patients with Bladder Cancer.

Position Description:


* Leads development of comprehensive omnichannel marketing plans, including strategy, engagement.ai, and portfolio synergies to achieve business goals ensuring strong pull-through of key brand messages across all non-customer-facing channels


* Own the end-to-end HCP customer journey, identifying key adoption barriers and designing interventions that accelerate patient identification, treatment initiation, and account activation.


* Lead omnichannel and non-personal promotion strategy, ensuring coordinated engagement across field, digital, email, media, and customer experience channels to dri...