Sr Product Manager, Upstream Marketing

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At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
Professional

All Job Posting Locations:
Santa Clara, California, United States of America

Job Description:

Employer: Shockwave Medical, Inc.

Job Title: Sr Product Manager, Upstream Marketing

Job Code: A011.10381

Job Location: Santa Clara, CA

Job Type: Full-Time

Rate of Pay: $255,051 - $262,702

Job Duties: Support new product development projects and novel commercial strategies of core technology.

Work with the Upstream Marketing Director to guide the direction of programs by engaging with Key Opinion Leaders (KOLs); exploring unmet needs and market opportunities; and collaborating with R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams.

Work with the commercial organization to roll out strategic programs.

Partner with Upstream Marketing Director to guide the portfolio strategy for core technology new product development programs.

Partner with R&D, clinical, and commercial to understand the potential applications for core technology.

Lead market research to understand behaviors, identify opportunities and unmet needs, and value market opportunities.

Assess the competitive and clinical environment to determine appropriate development priorities for the organization.

Plan Advisory Boards to facilitate customer focus groups and gather physician feedback.

Acquire and analyze feedback from key opinion leaders, current and potential customers, third party market research, and internal stakeholders to inform product development and develop investment thesis.

Communicate customer input to the technical development team.

Champion product development activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc.

Partner with the commercial team to explore new strategic opportunities for core technology.

Perform financial modeling / forecasting for new product opportunities.

Up to 40% domestic and international travel required.

Requirements: Employer will accept a Bachelor's degree in Marketin...