Product Owner - Intake and Workflow Card Marketing Transformation

Own and scale marketing intake and workflow; turn strategies into activation-ready campaigns using data, design, and AI-assisted recommendations.

Help reinvent how marketing strategies become customer-facing campaigns.

Shape automated, repeatable capabilities that elevate speed, consistency, and impact across Card.

As a Marketing Transformation Product Owner in the Intake and Workflow team, you define the vision and translate marketer needs into simple, activation-ready requirements that power scalable campaigns.

You partner across technology, marketing, design, data, and controls to build catalog-aware intake patterns, embed governance, and enable AI-assisted recommendations with minimal manual effort.

You lead roadmaps, remove obstacles, and drive outcomes in a highly matrixed environment-creating structure amid ambiguity and delivering consistent customer experiences at scale.


* Marketing Transformation Product Owner, Intake and Workflow


* Own and scale marketing intake and workflow; convert strategies into activation-ready campaigns using data, design, and AI-assisted recommendations.


* Help reinvent how marketing strategies become customer-facing campaigns by shaping automated, repeatable capabilities that elevate speed, consistency, and impact across Card.


* As a Product Owner, define the vision and translate marketer needs into simple, activation-ready requirements that power scalable campaigns.

Partner across technology, marketing, design, data, and controls to build catalog-aware intake patterns, embed governance, and enable AI-assisted recommendations with minimal manual effort.

Lead roadmaps, remove obstacles, and drive outcomes in a highly matrixed environment-creating structure amid ambiguity and delivering consistent customer experiences at scale.

Job Responsibilities


* Develop and articulate a clear product vision that integrates strategies with catalogs and libraries for offer, audience, and journey enablement.


* Serve as the voice of the marketer; translate needs into actionable, consistent product requirements.


* Own and prioritize the backlog; align features to the Card Marketing Transformation roadmap for maximum value.


* Lead cross-functional squads to define problem statements, goals, baselines, success measures, and requirements.


* Design catalog-aware intake patterns with pre-population and guardrails to reduce rework across Card products.


* Enable AI-assisted recommendations to produce campaign-ready requirements and identify performance opportunities.


* Stand up new capabilities and ways of working on a single orchestration platform; ensure strategies are configurable and activatable.


* Drive end-to-end delivery across conception, planning, requirements, solutioning, governance, and decision-making.


* Facilitate ideation across design, technology, and data; consolidate inputs into a single prioritized solution.


* Maintain analytical rigor across ...