Social Media Specialist

The Social Media Specialist supports the planning, execution, and optimization of DAP’s organic social media presence across priority platforms.

This role contributes to content development, publishing, and community engagement, while also supporting elements of strategy, planning, and performance analysis. 

The Specialist plays a key role in maintaining consistent, high‑quality channel execution and supporting launch readiness, while partnering closely with Creative, PR, Influencer Marketing, and other cross functional teams.

Over time, this role is expected to build capability in strategic thinking, platform expertise, and performance analysis as DAP continues to evolve its social media function.

Responsibilities

Social Media Execution & Channel Management


* Draft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.


* Maintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).


* Support execution of both evergreen and campaign‑driven content calendars.


* Ensure all published content aligns with brand voice, quality standards, and platform best practices.


* Stay current on platform updates, features, and trends to support timely and relevant execution.

Content Planning Support & Optimization


* Translate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.


* Identify and curate user‑generated and approved creator‑generated content for use across social channels.


* Support integration of UGC into social storytelling, campaigns, and platform‑specific formats.


* Contribute to content optimization by applying performance learnings and platform insights.


* Maintain accessibility of priority content assets for ongoing use.

Creative Collaboration & Content Integration


* Partner with Creative Services and Studio teams to support development of social‑first and platform‑native content. 


* Provide input on content formats, trends, and platform best practices during planning and execution. 


* Ensure studio‑produced assets are adapted appropriately for social platforms. 


* Participate in select content capture or studio shoots where needed to support execution.

Community Engagement & Social Listening


* Manage day‑to‑day community engagement, including comment moderation and direct message responses where appropriate.


* Follow established guidelines for escalation of customer, product, or brand‑related issues.


* Monitor social conversations and platform activity to identify trends, feedback, and emerging topics.


* Share relevant insights with internal teams to inform content and campaign planning.

Reporting & Performance Support


* Create and maintain reports and dashboards supporting campaigns, launches, and ongoing social performance.
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