Media Orchestrator

Media Orchestrator, Senior Analyst Field Marketing

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement.

Responsible for a specific location, department or product, our teams drive marcom strategy - from making budget recommendations to defining roadmaps and informing content themes.

Interacting directly with customers and utilizing third-party customer data, they provide Dell's product marketing and messaging team with game-changing feedback.

At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us to do the best work of your career and make a profound impact as a Media Orchestrator on our Field Marketing Team in Bangalore, India

What you'll achieve

The Media Orchestrator provides operational backbone and workflow continuity for Dell's digital demand generation campaigns.

Acting as the connector across Media Managers, Analysts, Data Intelligence, Content, and Finance teams, this role ensures that campaigns are launched on time, data is accurate, assets are compliant with vendors, and financial governance is maintained.

The Orchestrator also maintains vendor documentation and reporting hygiene, serving as the go-to resource for operational readiness.

You will:

Campaign Execution Support


* Support Media Managers in launching and managing digital demand generation campaigns.


* Request and track Target Account Lists (TALs) from Data Intelligence teams to ensure accurate audience targeting.


* Share approved creatives, landing pages, and campaign assets with publishers and vendors.


* Confirm campaign go-live details and ensure accurate trafficking of assets.

Vendor & Funding Coordination


* Collaborate with vendor partners to ensure creative compliance with brand and funding requirements.


* Track and document funding approvals and campaign budgets.

Financial & Administrative Operations


* Collaborate with billing & finance to reconcile monthly publisher invoices against campaign bookings and performance data.


* Maintain campaign records, contracts, and insertion orders (IOs) for audit and reporting purposes.


* Ensure all campaign documentation is complete, accurate, and up to date.

Cross-Team Collaboration


* Work closely with Media Managers, Senior Media Managers, and Demand Signal Orchestrators to ensure alignment across campaign workflows.


* Collaborate with creative, legal, and data intelligence teams to ensure all required materials and approvals are delivered on time.


* Communicate proactively with publishers and vendors to manage timelines and resolve operational issues.

Process Management & Continuous Improvement


* Maintain internal campaign tracking tools and documentation systems.


* Support efforts to streamline operational workflows and imp...